Your apartments on Google Maps — fully prepared
Your own booking website is half the battle. Visibility on Google Maps turns your brand into a local search hit — no commission to Google, no 15% to Airbnb.
€0 commission to Google
Google charges nothing for listings or clicks. And the Google Maps setup is part of your apartmentsite package — no extra costs.
Direct bookings from Google
People searching in your area see your brand before Airbnb and Booking. Click — your website — direct booking.
Reviews that stay yours
Google reviews belong to you, not the platform. Every happy guest reinforces your brand equity.
Three models — you pick the right one
Four apartments in the same district need a different setup than 30 properties spread across several countries. The wizard recommends the right model — you decide.
- 1-5 properties in one area
Model 1 — One brand, one listing
You register a business like “City Apartments”. All properties on your website, but in Google Maps a single strong brand listing.
- Only one PIN postcard to verify
- Single review base strengthens the brand
- Easy to maintain, one dashboard
- Less geographic visibility — search “Ferienwohnung 7. Bezirk” won't show you directly
Operator with several city apartments
- Spread portfolio
Model 2 — Each property its own listing
Each apartment gets its own Google listing with a physical address. Maximum local SEO coverage in every district.
- Largest geographic reach
- Reviews per property — guests find specifically
- Each listing ranks in its own micromarket
- N postcards to verify (4-7 days each)
- Google is sometimes restrictive for holiday lets
Owner of a single holiday home
- Scale 10+ properties
Model 3 — Hybrid
One brand listing plus 2-5 own listings for flagship apartments at key locations. Compromise between brand strength and local reach.
- Brand value plus selective local SEO power
- Strategically controllable
- Scalable — new flagships as needed
- Requires strategic selection of flagship properties
Professional managing 20+ properties across locations
How the wizard works
Four steps in the panel — included in your apartmentsite subscription:
- 01
Pick a strategy
Model 1, 2 or Hybrid. The wizard recommends based on your property count.
- 02
Review the data
We pre-fill name, address, phone, hours and category from your apartmentsite data. You review and add photos.
- 03
PIN verification
Step-by-step guide with screenshots: open Google Business Profile, request the PIN postcard. 4-7 days waiting time.
- 04
Live on Google Maps
Enter the PIN in the wizard, status flips to “live”. Direct bookings start flowing from Google.
Frequently asked questions
- What does Google Maps cost me?
- Zero euros. Google charges nothing for listings or referrals. The setup and guidance are part of your apartmentsite package.
- How long does setup take?
- In the wizard: 15-20 minutes. The PIN postcard from Google takes 4-7 business days. After that you're immediately visible.
- Does Google even accept holiday lets?
- Yes, in most cases. For purely private apartments without a business address Google can be restrictive — then we recommend Model 1 with business registration.
- Can I switch models later?
- Yes. If you grow from 5 to 15 properties, you switch in the wizard from Model 1 to Hybrid. Existing reviews follow.
- What's the difference to Google Vacation Rentals?
- Google Vacation Rentals is a separate channel inside Google Travel with prices and availability. The two complement each other — Maps for local search, Vacation Rentals for travel search. Vacation Rentals comes in a later phase via connectivity partner.
Ready for Google Maps?
Pick an apartmentsite package. The wizard is in your panel right after purchase.
See prices