More direct bookings through your own website — alongside Booking & Airbnb
Booking.com and Airbnb bring you reach and new guests — and that should stay that way. But repeat guests, referrals and visitors from Google Maps can book directly with you: commission-free, on your own website. We build it for you — ready in 48 hours.
14-day free trial from handover · no credit card · from €49/month
Keep the platforms, save on commission
Booking.com and Airbnb stay your channels for new guests. Repeat guests and referrals book directly with you — commission-free. On a booking of €480 with a typical 15% platform commission, that's around €72 that stays with you.
No double bookings thanks to iCal sync
Your calendars stay in sync both ways: a booking on Booking.com, Airbnb or Vrbo automatically blocks the date on your website — and vice versa. An alert gives you extra protection against double bookings.
Ready in 48 hours — no hassle
You send us the links to your listings, we build the complete website with a booking system, online payments and your own domain. No website builder, no developer, no hidden modules — all included in the price from €49/month.
Three groups of guests already prefer to book direct
Repeat guests know your place and they know you — they don't need a platform, just a link. Referred guests, who heard about your apartment from friends, search specifically for your name. And anyone who finds your place on Google Maps clicks through to your website — if there is one. Booking.com and Airbnb stay your channel for new guests. But you've already earned these three groups yourself: without a bookable website of your own, their bookings still end up with the platform, commission and all.
Four simple tactics for more direct bookings
First: link your website in your Google Business Profile — anyone who finds your place on Google Maps can then book directly. Second: give repeat guests a QR code or link at check-out, ideally paired with a discount code for their next booking. Third: show your website in your guests' languages — German, English, Polish, Italian. Fourth: automatically ask for a review after departure. Good Google reviews make your profile more visible — and with it your booking link.
A booking system that does the work for you
A direct booking shouldn't mean more work than a platform booking. That's why everything on your website runs automatically: online payments via Stripe, plus PayPal and Klarna — deposit straight away, balance before arrival. Your guests receive automatic emails, from confirmation through the access code to the review request. In the guest portal, an AI concierge answers questions about Wi-Fi and instructions — saving you phone calls. Invoices, per-apartment revenue reports and, if you like, owner statements are included too.
You stay in control of prices and rules
On your own website you decide for yourself: cancellation rules the way you want them, discount codes for repeat guests, a dedicated mode for stays of 30 days or more. You adjust the site without a developer — with a simple editor and 30 ready-made colour themes. Your own domain with SSL, hosting and updates are included in the price — no locked modules, no surcharges.
Real examples, not just promises
This is what our websites look like: Amelia Residenzen in Vienna as a clickable showroom, plus Ferienbahnhof Eifel, Ferienobjekte Sauermann and 3 Pearls. You can try the booking system behind them with no registration at demo.apartmentsite.at.
Your own website in 48 hours
No website builder, no drawn-out project: you supply the links, we do the rest.
- 01
Send your links
You send us the links to your listings on Airbnb or Booking.com. That's all we need — we pull the photos, copy and amenities from them.
- 02
We build your website
Within 48 hours your finished website is ready: a booking calendar for all apartments, online payments, your own domain with SSL and your guests' languages (DE/EN/PL/IT).
- 03
Try it free for 14 days
From handover you try everything free for 14 days, no credit card: make a test booking, check the calendar sync, adjust colours and copy in the editor.
- 04
Start taking direct bookings
You link the website in your Google Business Profile and pass the link on to repeat guests. After activation there's an extra benefit: a 30-day satisfaction guarantee.
Frequently asked questions about direct bookings
- How do I get more direct bookings for my holiday let?
- With a bookable website of your own plus four simple steps: a link in your Google Business Profile, a QR code or link for repeat guests at check-out, your website in your guests' languages, and automatic review requests after departure. The platforms stay your channel for new guests — the direct bookings come on top.
- What are direct bookings?
- Direct bookings are bookings guests make directly with you, with no middleman — for example through your own website. No platform commission applies, you have the guest's details from the start, and you set the cancellation rules and payment flow yourself.
- Is your own website worth it alongside Booking.com and Airbnb?
- Yes — as an addition, not a replacement. The platforms bring reach and new guests. Your own website turns repeat guests, referrals and Google Maps visitors into commission-free bookings. From €49/month, it often pays off with just a few direct bookings a year.
- How high is the commission on booking platforms?
- Typically around 15% of the booking value, and more depending on the platform and contract. On a booking of €480 that's about €72. For new guests this commission is well spent — but for repeat guests and referrals it doesn't have to apply.
- How do guests find my own website?
- Mainly via three routes: your Google Business Profile with a website link — many guests search for your place on Google Maps — the link or QR code you give repeat guests, and referrals from happy guests. A website in your guests' languages (DE/EN/PL/IT) lowers the barrier even further.
- Can I give repeat guests an incentive to book direct?
- Yes, with discount codes that are already included in the system. You create a code for returning guests, for example, and hand it out at check-out or in the email after departure. That gives the guest a clear reason to book directly with you next time.
- Does your own website prevent double bookings with the platforms?
- Yes, via iCal sync both ways with Booking.com, Airbnb and Vrbo: a booking there blocks the date on your website — and vice versa. On top of that, an alert warns you if dates do overlap after all.
- How much does your own website with a booking system cost?
- From €49/month for one apartment — a final price with everything: your own domain with SSL, hosting, updates, online payments and automatic guest emails. The price grows with the number of apartments; the exact amount is shown by the calculator on the pricing page. Pay annually and you save around two months.
Ready for more direct bookings?
Send us the links to your listings — and within 48 hours your own website is ready. Try it free for 14 days, no credit card, then from €49/month with a 30-day satisfaction guarantee.
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